An expensive EU metaverse party fails to pique the interest of its intended audience.
An extravagant EU metaverse party that failed miserably because its intended audience showed no interest. The “Global Gateway” event aimed to connect and discuss global issues with young people. However, the 24-hour party only attracted six people, so things didn’t turn out as planned.
On its end, the EU had spoken a big game. The group promoted the occasion as a “beach party” where guests would enjoy “music and enjoyment” as it unveiled its Global Gateway strategy. one that aimed to attract investments of 300 billion euros by 2027. funds that would be used to help the world recover from the coronavirus outbreak and resist China’s influence.
The setup for the virtual event cost roughly 407,000 euros ($387,000). It was designed to increase awareness among those ages 18 to 35. the one who spends a lot of time on Instagram and TikTok but is not politically active. The target audience, however, didn’t seem to find the concept appealing for some reason. Either the idea was poor or the marketing wasn’t effective.
The reaction of other EU employees, who were initially opposed to the plan, should have served as a lesson to the organizers. Some others regarded the presentation as “depressing and embarrassing” once it was over, while others referred to it as “digital rubbish.”
Only
show up for the EU Metaverse Party!
The metaverse party was still planned, but to the organizers’ amazement, only six people bothered to come up. One of the six was a journalist who was interested in learning more about the party and reporting on it. Although the identities of the other five are unknown, it wouldn’t be shocking if some of the party’s organizers were among them.
I’m at the “gala” concert of the EU Foreign Aid Department’s €387k metaverse, which is intended to draw 18 to 35-year-olds who are not politically active (see article below). I am alone myself now after the initial amusing conversations with the roughly five other people that arrived. https://t.co/ChIHeXasQP pic.twitter.com/kZWIVlKmhL
29.11.2022, Vince Chadwick (@vchadw)
The journalist would tweet his amusement to other partygoers who were speculating whether they had the wrong date. The concert was the same DJ spinning the same song, as one guest told the journalist, thus the event was still quite poor.
Less than an hour after the party’s scheduled start time, the other guests would become disinterested and leave, leaving the journalist alone.