Metaverse Fashion Week (MVFW) 2023 is set to bring together tradition and innovation for its sophomore edition. The event is set to take place from March 28-31, 2023, and will be hosted by Decentraland’s Luxury District, featuring virtual storefronts for global brands.
MVFW is a pioneering event that brings together digital fashion designers, creators, and traditional fashion designers, showcasing the potential of interoperability and the newest advancements in digital fashion. The event aims to bridge realities and worlds through the power of fashion, emphasizing the connection between innovation and tradition.
The theme of MVFW23 is ‘Future Heritage,’ which connects the next generation of creators and traditional fashion designers, showing the potential of fashion to bridge realities and worlds. The event will feature curated experiences by global fashion brands, including Dolce & Gabbana, Tommy Hilfiger, Dundas, Amorepacific, Ben Bridge, and Monnier x Republic.
One of the highlights of this year’s event will be an exhibition of the winning designs from Dolce & Gabbana’s ‘Future Reward’ competition. Tommy Hilfiger’s MVFW experience will also include a community competition, with the winner handpicked by Mr. Tommy Hilfiger himself.
Attendees can look forward to immersive virtual experiences by fashion powerhouses, including Vivienne Westwood, Dolce & Gabbana, and Adidas. Miami Fashion Week (MIAFW) will be the first globally recognized fashion week to participate in a digital fashion week, joining other notable brands in showcasing the latest advancements in digital fashion.
Dr. Giovanna Graziosi Casimiro, Head of MVFW at Decentraland, expressed excitement about this year’s event: “This year, we are honored to continue the legacy of Metaverse Fashion Week. We are seeing the return of many fashion houses, and also the refinement and elevation of digitally-native fashion. We are excited to see some of the world’s greatest fashion minds engaging in the future of fashion.”
Metaverse Fashion Week was first pioneered by Decentraland and UDX, in collaboration with Spatial OVER metaverses. Last year, the inaugural MVFW unveiled some memorable highlights, including Sophia, the humanoid robot created by Hanson Robotics. Additionally, the all-new Luxury District was opened, where the MVFW’s main luxury catwalk took place.
This year’s event promises to be even more exciting, with brands showcasing the newest advancements in digital fashion and the potential of interoperability. For more information, visit the Decentraland website or Twitter page. MVFW23 is an event not to be missed for anyone interested in the future of fashion and the power of the metaverse.