Meta, the parent company of social media giants Facebook and Instagram, is planning to shake up the world of advertising with its revolutionary use of generative AI. By the end of this year, Meta intends to roll out an AI-powered ad creation tool that allows brands to create multiple ad variations to target different audiences.
According to Andrew Bosworth, Meta’s Chief Technology Officer, the use of AI in ad creation has the potential to revolutionize the industry by producing better and more cost-effective results. Bosworth believes that the ability to create a range of ad variations quickly and easily using AI will allow brands to reach a wider audience and drive better engagement rates.
Generative AI is currently one of Bosworth’s top priorities, alongside CEO Mark Zuckerberg and Chief Product Officer Chris Cox. The company has been investing in AI for over a decade, and it has a large research organization with hundreds of employees, making Bosworth confident that Meta is at the forefront of AI development.
In addition to advertising, the company plans to use generative AI to create virtual worlds in the metaverse, a concept that has been gaining traction in recent years. Meta’s Oculus VR headsets are a key part of this vision, allowing users to experience immersive digital environments. However, the company’s metaverse ambitions have yet to yield significant results, as its stock price has decreased since the 2021 rebranding, and it has laid off thousands of employees.
Despite these setbacks, Meta’s embrace of AI technology continues to grow. The company is experimenting with AI-powered chat on WhatsApp and Messenger, as well as AI filters for Instagram. The recent short-lived NFT trial on its platforms may not have panned out, but Meta is still betting big on the potential of AI to transform the way we interact with technology.
With Meta’s deep pockets and vast resources, the future of advertising and technology could look very different indeed. As the company continues to push the boundaries of what’s possible with AI, it’s likely that we’ll see even more innovative and groundbreaking applications of this powerful technology in the years to come.