Luring women to web3 Boss Beauties 4 digital pack collectables


In an exciting partnership, Mattel, the prestigious creator of Barbie, and the women-led Web3 entity known as Boss Beauties have joined forces. Their collaboration aims to release a collection of on-chain virtual assets that empower women to explore the world of Web3. These virtual assets, inspired by Barbie, will be made available for purchase on the Flow blockchain.

Priced at $25 per pack of four digital collectibles, these Barbie-themed assets can be acquired using cryptocurrency. The checkout process is simple and the affordable pricing makes it easier for Barbie enthusiasts to venture into the Web3 realm.

The collection, named “Boss Beauties x Barbie,” celebrates the numerous careers Barbie has embodied since her introduction in 1959. Each virtual asset showcases one of Barbie’s 25 professions, including astronaut, CEO, doctor, pilot, veterinarian, and many more.

While all packs have the same price, there’s an exciting twist. Each pack consists of two ‘common’ cards, one ‘uncommon’ card, and a fourth card that can fall into any rarity category. For instance, holders of ‘ultra rare’ assets will receive an exclusive Barbie ‘Career of the Year’ doll set, while ‘exclusive’ collectibles grant entry to the captivating ‘World of Barbie’ exhibition in Los Angeles.

As time progresses, additional rewards will become available, including physical goods and virtual career conversations with accomplished women professionals.

Early access to these virtual assets begins today, granting first buyers an exclusive digital asset that unveils a unique career trait. However, the official launch is scheduled for May 18 at Veecon.

The inspiration behind this collaboration between Mattel and Boss Beauties is to pave the way for one million women and girls to enter the dynamic Web3 world. By showcasing Barbie in various professional roles that challenge traditional gender norms, they aim to encourage women and girls to envision a future where they can achieve their professional goals, regardless of gender. From astronauts to pilots and beyond, this virtual collection on the blockchain represents a step towards a more inclusive and empowering digital future.


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