Decentraland, alongside Spatial and Roblox, is hosting an event called ‘Metaverse Beauty Week’ from today until June 16. This event aims to bring enchantment and glamour to the virtual world and will also have a physical presence in London, UK.

CULT, an innovative agency, has brought the Metaverse sphere to life, integrating the unconventional aspects of the virtual world with the allure of the beauty industry. Beauty brands like Neutrogena, ULTA, and LUSH will be part of this festival, creating a hub for beauty enthusiasts and Web3 spirits to indulge in all things visually captivating.

Decentraland’s Vegas City will be the central point of Metaverse Beauty Week, offering attendees various experiences, captivating gameplay, and state-of-the-art prizes. SuperNina and Christy Krantz (“CK Bubbles”) from Decentraland will guide participants through this sparkling domain. The festival will also feature Paige Piskin, a former GLOW UP judge and AR makeup artist, who will bring her alluring presence to the event. In partnership with Neutrogena, Piskin’s brand ambassador Kerry Washington will present an otherworldly experience diving into the world of bedazzling skincare.

To prepare for the festivities, attendees can explore the Decentraland marketplace, where they can find outstanding outfits, makeup, and hair wearables to customize their avatars. During Metaverse Beauty Week, participants can engage in various activities, such as The Hut Group’s ‘Glossy Drops’, Neutrogena’s ‘Boost Your Skin’s Vitals’, Valdé Beauty’s ‘Valdé Armor Archway’, CK Bubble’s ‘The History of Nail Art’, LUSH’s ‘Bath Bomb Reveal’, Supernina’s ‘World of Wellness with Supermind’, and Clemantine’s ‘Meta-tation’.

To join these unique journeys in Decentraland, participants can download the Decentraland PC or Mac app or visit the official Decentraland website. Get ready to experience the fusion of the metaverse and the beauty world during Metaverse Beauty Week, where creativity, color, and sass will abound.