Steve McQueen branding a new collection of motorcycle-themed NFTs


Verified Labs is fueling the Web3 world with a new collection of motorcycle-themed NFTs inspired by the legendary Steve McQueen. Known as the ‘King of Cool Racing Team’ NFTs, this collection will be launched on ThetaDrop starting from July 14, paying homage to McQueen’s love for motorcycles.

The collection consists of 1,000 generative art NFTs that showcase a unique portrait of McQueen. Renowned contemporary artist Michael Kalish created the original masterpiece in 2022, with the assistance of McQueen’s grandson, Chase. Chase played a significant role in merging his grandfather’s legacy with AI and technology to present it in a modern medium on the blockchain.

Acquiring the ‘King of Cool Racing Team’ NFTs brings numerous exciting experiences to the holders. Each owner will have access to a digital Triumph Bonneville T100 Motorcycle, symbolizing McQueen’s passion for these powerful machines. These assets not only provide ownership and surprises but also grant exclusive membership in the King of Cool Racing Team, bringing the project’s name to life.

Being part of the racing team opens up a whole new world for token holders, with access to exclusive token-locked content, thrilling events, and engaging games. These unlockable features create a captivating community united by their shared admiration for McQueen’s legendary persona. Adding to the immersive experience is a stunning 3D portrait of McQueen, visible in remarkable clarity through VR technology, including Sony’s Spatial Reality Display.

This blockchain venture has seen the collaboration of various notable entities, each contributing their interests and expertise. The McQueen Estate, committed to celebrating and preserving McQueen’s heritage, has partnered with the pioneering Web3 talent firm Verified Labs. Additionally, McQueen’s motorcycle manufacturer Triumph Motorcycles adds a historical touch to the Steve McQueen NFTs, along with the involvement of the Web3 animation studio Immersive Entertainment Laboratories.

As the NFT sphere continues to evolve, projects like this one exemplify the movement to immortalize celebrities’ legacies on the blockchain, ensuring their relevance and background in an ever-changing digital landscape. Another noteworthy initiative worth mentioning is the Biggie Smalls ‘The Sky’s the Limit’ collection, which recently sold out in just ten minutes, further marking history in the NFT space.


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