BMW Motorrad has introduced MetaRide, a virtual reality platform designed for motorcycle enthusiasts. With MetaRide, users can immerse themselves in the world of BMW Motorrad and experience the new BMW CE 02, an electric motorcycle built for urban environments. The platform allows users to ride the CE 02 in the form of avatars, creating a thrilling virtual adventure.
MetaRide also serves as a digital meeting place for fans and the BMW Motorrad brand. It offers a virtual environment that closely replicates the real world, providing an interactive space for enthusiasts to engage with the brand and connect with like-minded individuals.
One of the main highlights of MetaRide is the opportunity to take virtual test rides with the BMW CE 02. Users can embody avatars and feel the excitement of riding this cutting-edge electric motorcycle. Additionally, MetaRide offers engaging activities such as virtual basketball and collecting tokens, allowing users to earn rewards for their avatars, including stylish jackets.
The recent world premiere of the BMW CE 02 seamlessly combined the virtual and real worlds. The unveiling took place within the BMW Motorrad MetaRide platform as well as at the Pure&Crafted Festival in Berlin. This fusion of the virtual and physical realms created an immersive experience for attendees.
Access to the BMW Motorrad MetaRide platform is available through the BMW Motorrad website, social media channels, and the Spatial Metaverse platform.
What sets MetaRide apart is BMW’s commitment to protecting its virtual products. Just like their physical counterparts, the virtual BMW Motorrad products showcased in MetaRide are safeguarded against imitation. BMW AG has extended trademark protection to cover its activities in the metaverse, ensuring that unauthorized use and imitation of virtual goods are prevented.
MetaRide offers motorcycle enthusiasts a captivating virtual reality experience. It not only allows users to test ride the BMW CE 02 but also provides a space to connect with the BMW Motorrad community and explore the future of urban mobility. BMW Motorrad’s embrace of virtual reality and the metaverse reflects their passion for motorcycles and cutting-edge technology, offering an immersive and interactive encounter.