Particle, a digital art platform, has made an exciting announcement regarding Banksy’s renowned artwork “Love is in the Air.” The painting is set to embark on a global museum tour through the innovative concept of NFT fractionalization. This groundbreaking move will bring the artwork to prestigious museums in London, Amsterdam, and Barcelona, captivating art enthusiasts around the world.

The decision to take “Love is in the Air” on this grand journey was reached through a democratic voting process involving the artwork’s 10,000 co-owners. This aligns perfectly with Particle’s mission to democratize art ownership by fractionalizing valuable artworks into NFTs. Prominent figures like Beeple, Paris Hilton, and Kevin Rose have already embraced this opportunity, becoming co-owners and actively influencing the art world.

With an estimated value of $12.9 million, the Banksy masterpiece will make its debut at a Street Art exhibition titled “The Urban Frame: Mutiny in Colour” in Newmarket, United Kingdom. Afterward, it will grace the walls of the esteemed MOCO museums in Amsterdam and Barcelona for a six-month stay, allowing art lovers to immerse themselves in its brilliance.

This extraordinary tour reflects the growing trend of institutions embracing digital art and NFTs. Notable examples include the Centre Pompidou in Paris acquiring works by renowned artists and the LACMA museum in Los Angeles featuring Generative Art pieces. The rise of digital artwork and NFTs signifies a promising future for art ownership and governance.

Particle’s pioneering role in this landscape is instrumental as it promotes shared ownership and democratizes access to art. By bringing high-value artworks to a global audience, Particle contributes to an inclusive art world where individuals can engage with and appreciate exceptional creations.