During his talk at NFT Show Europe in Valencia, Spain, Jakob Sievers, CEO of Gorilla Funds, highlighted the potential for widespread adoption of NFTs and the need for simple solutions to drive user engagement. While web3 technology has the power to revolutionize various industries, Sievers acknowledged that the lack of user-friendly tools, complexity of NFT technology, high costs, and the requirement for crypto wallets are barriers to mass adoption.

Sievers presented real-world examples of potential NFT adopters, including artists, event organizers, and fitness companies. He suggested that fitness companies, for instance, could overcome these challenges by offering accessible solutions for minting NFT smart contracts and integrating NFTs with existing web2 solutions. He emphasized the importance of designing user-friendly interfaces that require minimal effort, such as using QR codes for participation and notifying users about subscription endings with direct purchase offers. In this adoption phase, hybrid web2-web3 solutions play a crucial role by providing a familiar framework for users.

Looking ahead, Sievers discussed the development of user-friendly components for tickets and coupons, which would offer customization options. Additionally, incorporating fiat payment solutions could facilitate seamless transactions, further enhancing the user experience in the NFT space