Hip-hop mogul Snoop Dogg teams up with consumer goods firm Happi Co. to launch the Bored Ape ice-cream series in 3,500 Walmart stores. The frozen treats feature the iconic NFT character, Dr. Bombay, and are priced at $4.98 per pot.

Dr. Bombay, the mischievous Bored Ape, already brings joy to Snoop Dogg’s social media and real-life interactions. Now, the NFT character has its own ice-cream brand, featuring mouthwatering flavors like Bonus Track Brownie, Iced Out Orange Cream, Cocoa Cream Cookie Dream, and more.

Snoop Dogg excels in both the tangible and digital realms, offering cookbooks, candles, action figures, and NFT-backed backstage passes to fans. His foray into Web3 includes collaborations with VeeFriends for enhanced concert experiences, Clay Nation for Bored Ape-inspired music videos, and more.

With the Bored Ape ice-cream series, Snoop Dogg showcases his ability to blend retail, entertainment, and Web3 sectors, leveraging blockchain technology to enhance consumer interactions. As he continues to bridge the physical and digital worlds, Snoop’s innovative and flavorful approach remains captivating to his fans and the blockchain community alike.