Soaring into a game-changing union of digital collectibles and real-world experiences, Etihad Airways, the national carrier of the United Arab Emirates, is launching its Web3 loyalty program ‘Horizon Club’ this September. The program enhances the existing EY-ZERO1 NFT collection with limited-edition Polygon assets, offering travelers complimentary access to Abu Dhabi International Airport lounges, priority check-ins, a 25% boost in Etihad Guest Miles, and artworks of the famed aircraft ‘Boeing 787 Dreamliner’.

Aptly named ‘Eithad: Mission Impossible,’ the NFT collectibles feature a Mission Impossible theme in line with the film’s promotional tour. Though the loyalty program officially launches next month, 300 of these non-fungible tokens are already set for lift-off.

The Etihad Airways loyalty program and NFTs are the result of a strategic collaboration with Arcube, a pioneering firm in real-world asset tokenization, and Crossmint, an infrastructure company facilitating seamless transactions in fiat and cryptocurrencies.

Since its launch in July 2022, Etihad’s EY-ZERO1 assets have provided exclusive benefits, granting NFT holders a yearly esteemed Etihad Silver Tier status and premium access to events like the Yas Marina Circuit Formula 1 race. Existing holders can purchase an Eithad: Mission Impossible asset for $299 (~0.16 ETH) each, while new holders will pay $349 (~0.188 ETH).

As Web3 loyalty programs and blockchain-based reward solutions reshape the aviation industry worldwide, Etihad Airways leads the charge, pioneering the travel sector one digital collectible at a time.