Kraken and Williams Racing join forces to bring NFTs to Formula One cars, creating NFT history in the racing world. Fans can actively participate by submitting NFT designs through Kraken’s native marketplace. The top 20 designs will be chosen, and fans can vote for their favorites. The winning NFTs will adorn the Williams Racing cars during the U.S. Grand Prix, adding a personal touch from the team’s drivers.

This partnership is part of Kraken’s mission to educate and engage Formula One fans about cryptocurrencies and blockchain technology. The crypto exchange has previously displayed the Bitcoin white paper on the race cars and celebrated Bitcoin Pizza Day with Williams employees.

Beyond branding, this collaboration fosters a strong connection between the crypto world and the racing community. By integrating NFTs into the racing experience, Kraken taps into the growing interest in digital collectibles and blockchain. This innovative endeavor elevates the NFT market to new heights and bridges the gap between digital assets and real-world experiences.

As the U.S. Grand Prix approaches, excitement builds among fans eager to witness the historic moment when NFTs debut on the prestigious racing circuit. This partnership marks a significant step in integrating crypto and blockchain technology into mainstream industries, opening up new possibilities for NFT projects and the broader market.