Formula One (F1) fans gearing up for the Dutch Grand Prix from August 25 to 27 will have a digital treat. Through the Dutch Grand Prix app, attendees can claim a real-time updating digital collectible, reflecting elements of the Zandvoort racetrack and a captivating ‘Trackside Treasure’ design.
The uniqueness of these digital collectibles lies in their direct link to the Dutch GP race ticket and their correlation with specific coordinates of the Zandvoort racetrack. This creates a personalized connection for each attendee, giving them a section of the track to call their own.
With an anticipated audience of 100,000+ fans and ticket holders at the Dutch Grand Prix, F1 seems to be subtly introducing Web3 interaction, courtesy of ticketing firm GET Protocol. The integration of the digital collectibles into the Dutch GP app offers attendees an intuitive experience, making their entry into the world of Web3 seamless.
The process for attendees is straightforward: purchase the race ticket through CM.com and claim the digital collectible within the Dutch GP app. Once logged in, the collectible becomes visible in their user profile. This user-friendly approach ensures that attendees, even without technical expertise or knowledge of terms like ‘Web3’ and ‘NFTs,’ can effortlessly engage in the experience.
The masterstroke in this integration is the creation of a ‘custodial wallet’ for each race attendee, facilitated by GET Protocol. Instead of attendees manually creating or inputting their wallet addresses, GET Protocol generates unique collectibles tied to the attendee’s race ticket. This process ensures fluidity in sending and receiving digital assets during the event.
F1’s distribution strategy for the digital collectibles involves unlocking ‘wrapped’ versions in the Dutch GP app once all race tickets are personalized. The ‘wrapped’ collectibles are then revealed, showcasing unique race track coordinates and corresponding artwork. These collectibles are updated in real-time on race day, depicting specific highlights associated with their represented track section.
The Dutch GP’s collaboration with GET Protocol demonstrates F1’s commitment to embracing accessible Web3 innovations to enhance mainstream fan experiences. By offering every race fan a Web3 wallet and a collectible effortlessly, F1 sets a remarkable industry standard.
This venture into Web3 technologies marks F1’s continuous evolution in fan engagement. The Dutch Grand Prix serves as the largest offering of digital collectibles by F1 to date, directly connecting token holders with the event experience. F1’s pursuit of blockchain technology and NFTs reflects a broader industry trend that seeks to reshape fan interactions and experiences in the digital era.