Binance has gone through a transformation, rebranding its crypto news feed platform, Binance Feed, into Binance Square.

Initially introduced in October 2022, Binance Feed was designed to compete with platforms like Twitter, offering users a comprehensive view of the crypto market. It integrated educational features to simplify the understanding of digital assets.

Binance CEO Changpeng Zhao, commonly known as “CZ,” sees Binance Square as more than just a platform; it represents an ethos that focuses on community-first and knowledge-sharing in the world of Web3. With over 10 million active monthly users and a vibrant tapestry of trending topics featuring over 30,000 hashtags, Binance Square has undeniably left its mark.

CZ firmly believes that blockchain technology can enhance social platforms and sees Binance Square as a promising early example. He stresses the need for blockchain-based social platforms to address issues such as spam, fraud, and authentication.

The platform will continue to host trending topics within the crypto and Web3 ecosystem while embracing user-generated content. Binance boasts over 170 media partners, 11,500 Key Opinion Leaders (KOLs), and 90 projects on the platform as of September 30, positioning itself as a robust social platform ready for the future.

A significant portion of Binance’s user community isn’t just passive consumers of information; they are active creators, shaping vibrant discussions on the platform.

However, Binance Square’s changes extend beyond mere dialogue. The platform is venturing into innovative financial tools tailored to its community. Creators on the platform can now receive tips from their audience as a token of gratitude.

Notably, Binance and CZ have been entangled in ongoing legal issues, including an SEC lawsuit filed in June, which accuses Binance of unlawfully listing unregistered securities for U.S. investors.