Sony and Spyglass Media Group have joined forces to create an innovative transmedia experience in the form of a metaverse. This collaboration aims to shake up storytelling by offering audiences a new and exciting way to engage with the horror genre. The metaverse, titled “Survive Thanksgiving,” is a promotional tool for the highly anticipated release of the horror film “Thanksgiving.”
The “Survive Thanksgiving” metaverse experience intertwines with the film’s storyline, allowing participants to enter a simulated version of Plymouth, Massachusetts, where they will encounter a terrifying fictional killer named John Carver. This immersive and interactive experience offers players a unique opportunity to fully immerse themselves in the atmosphere of the movie and engage with its world.
To ensure accessibility for a wide range of users, “Survive Thanksgiving” can be accessed through virtual reality (VR) headsets or web browsers on mobile or desktop devices. This flexibility allows players to engage with the metaverse experience in a way that suits their preferences and available technology.
Players of “Survive Thanksgiving” can choose from three realistic 3D avatars to represent themselves within the metaverse. With these avatars, players can explore and interact with six locations featured in the film, further enhancing their engagement with the story and its characters.
The metaverse experience challenges players to complete various tasks and overcome obstacles as they interact with the inhabitants of the virtual world. Additionally, hidden easter eggs can be discovered throughout the game, providing players with new and exciting gamified experiences as they progress. These discoveries unlock additional content and add to the overall thrill of the experience.
For fans of the “Thanksgiving” film, the metaverse experience features a mini shop where players can purchase exclusive film merchandise. The seller’s official website facilitates these purchases, with shipping currently restricted to the United States. This allows enthusiasts to further indulge in their love for the horror genre and support the film.
The “Survive Thanksgiving” metaverse experience launched on Halloween, providing a perfect opportunity for users to immerse themselves in the spooky atmosphere. As for the corresponding film “Thanksgiving,” it is due for release on November 17, 2023. Horror enthusiasts can look forward to expanding their engagement with the movie beyond the traditional theatre experience.