Starbucks Korea introduces “STARBUCKS STAR★LIGHT,” Asia’s first eco-friendly NFT project, merging digital art with sustainability. This initiative, part of a compelling NFT rewards program, encourages patrons to adopt eco-friendly habits through a creative incentive system.

The “Sip Sustainably with NFT Rewards” program urges coffee enthusiasts to use personal cups, earning Eco stamps on their Starbucks Rewards. These Eco stamps unlock exclusive NFT rewards, adding an extra layer of reward to environmentally conscious choices.

In tandem, Starbucks Korea hosts an imaginative exhibition at its Seoul-based Starbucks Jongno R store, showcasing NFT artworks by local Korean artists. This fusion of digital art and café culture provides a vibrant experience for coffee enthusiasts.

For Starbucks Rewards members, placing orders via Siren Order with a personal cup earns Eco Stamps, which can be exchanged for exclusive NFTs. Three tiers are available BASIC, CREATIVE, ARTIST unlocked with 5,15 and 20 eco stamps respectively.

One NFT per account ensures fairness, and Starbucks Korea’s collaboration with Print Bakery breathes life into these digital collectibles. Local artists, including “DADAZ,” contribute to the theme “My Own Cup,” emphasizing the use of reusable cups for a more sustainable tomorrow.

Beyond NFTs, Starbucks Korea’s initiative is a purpose-driven collaboration. By blending digital art with sustainability, it aims to inspire positive environmental habits in a creative and enjoyable way. It’s not just coffee; it’s a brew of change through NFTs, and Starbucks Korea is leading the charge!