In preparation for the 2024 Formula 1 season starting on March 2, OKX, a prominent NFT marketplace and cryptocurrency exchange, is set to feature its logo on McLaren F1 cars throughout 20 races. This collaboration extends beyond traditional marketing, leveraging the high-speed world of elite motorsport to showcase state-of-the-art technology.

OKX’s branding will be prominently displayed on various parts of the McLaren F1 cars, including side pods, rear wings, mirrors, drivers’ helmets, and team apparel. This partnership builds on the relationship established last year when McLaren MCL60 F1 cars featured OKX’s livery at the Singapore Grand Prix and the Japanese Grand Prix.

The collaboration aligns with the “Whatever it Takes” campaign, where elements from the co-created livery will be integrated into this year’s car design. This move underscores the increasing intersection of Formula 1 with the Web3 sector, with partnerships involving crypto exchanges and initiatives like creating NFTs for F1 races.

As OKX and McLaren strengthen their alliance, the “Whatever it Takes” campaign aims to enhance the aesthetics of F1 tracks, increase visibility for the Web3 company, and contribute to the growing influence of blockchain technology in the world of elite motorsport.