In a groundbreaking move, the iconic NFT collection Doodles has officially partnered with luxury watch giant G-Shock, marking a fusion of digital and physical art. The announcement triggered a 62% surge in Doodles NFT sales, indicating the growing influence of NFTs in various industries, including luxury watches.

The strategic collaboration promises a unique watch collection set to launch in the first quarter of 2024, capturing the attention of collectors and enthusiasts alike. G-Shock, known for its durable and innovative designs, aligns with Doodles NFT in a shared vision of appealing to a broader audience through a blend of creativity and craftsmanship.

Doodles NFT, originating in October 2021, features 10,000 generative NFTs created by a team of talented artists. With a trading volume exceeding $550 million, Doodles has rapidly become a leading Ethereum NFT project. The collaboration with G-Shock signifies not only an expansion into luxury watches but also a strategic shift towards evolving into a franchise rather than exclusively an NFT project.

While the exact release date of the NFT-inspired luxury watches remains undisclosed, the anticipation among fans and the broader NFT community highlights the significant step forward in integrating NFTs into mainstream industries. The collaboration between Doodles and G-Shock sets the stage for a groundbreaking intersection of digital art and high-end fashion.