If your domain is registered with GoDaddy, there’s now a seamless way to link it with your ENS name, and it won’t cost you a dime.
In a notable stride toward mainstream Web3 adoption, GoDaddy and ENS have joined forces to bridge the gap between DNS and ENS.
The ENS team has tackled a significant hurdle in migrating domain names to ENS: the hefty gas fees. Previously, while the connection was feasible, the steep Ethereum gas fees often deterred many users.
Through deploying new smart contracts, the ENS team has streamlined the resolution process for traditional domain names within ENS. This means no extra expense or technical prowess is needed to establish the connection.
GoDaddy’s president of domains, Paul Nicks, expressed enthusiasm about the partnership, highlighting the novel benefits it brings to users in both realms.
To grasp GoDaddy’s role as a DNS registrar, it’s vital to understand its function. DNS serves as a global naming database translating human-readable domain names (web addresses) into the unique string of numbers used by the Internet to locate a website—an IP address. GoDaddy, a prominent domain name provider, making history by effortlessly linking one of the most widely used traditional digital assets—a domain name—with the decentralized ENS.
ENS, spearheaded by Nick Johnson in 2017, boasts over two million on-chain (and four million off-chain) registered names, striving to establish a neutral naming system for all on the Ethereum blockchain.
Ready to integrate your ENS and domains at GoDaddy? ENS team member gregskril.eth has curated a step-by-step blog post guiding you through the process.
With GoDaddy’s revamped domain management interface, customers can effortlessly associate an Ethereum address with their domain names, enabling seamless integration with numerous applications across the web3 landscape. The process is straightforward and user-friendly, requiring no added expenses or technical know-how.
Once your ENS and DNS are linked, you can leverage your website name across various web3 applications supporting ENS. This versatile tool empowers individuals, communities, and mainstream brands to blend their web2 and web3 experiences, unlocking novel avenues for users. Wallets, block explorers, marketplaces, web3 social platforms like Farcaster, and many others are poised to feel the ripple effects.
The web3 community has greeted the news with enthusiasm—and to commemorate the occasion, Song A Day creator Jonathan Mann has penned a jubilant tune.