Starbucks NFTs are in high demand, with the ‘Journey Stamps’ collection fetching a floor price of $2,000. The company’s Odyssey NFTs have been well-received, with the ‘Holiday Cheer Edition 1’ stamp selling for over $100,000 in the last month. According to Nifty Gateway, the most recent ‘Holiday Cheer Edition 1’ Stamp sold for $1,9000. The Starbucks Odyssey NFTs reside on the Polygon blockchain, and Stamps can be purchased using a credit card without owning any cryptocurrency.

To access the Starbucks Odyssey experience, members must be invited and use their Starbucks Rewards login to gain access. They must then complete a series of interactive activities or ‘Journeys’ to earn a collectible ‘Journey Stamp’ (a Polygon-based NFT), which can be held onto or traded on the marketplace. There are four Starbucks Odyssey NFT collections, with ‘Holiday Cheer Edition 1’ being the most popular among traders. The other three collections – ‘Coffee Heritage,’ ‘Bean to Cup,’ and ‘Doing Good’ – have minimal trading volume, with floor prices ranging from $60 to $225.

Starbucks plans to leverage Web3 as an extension of its popular rewards scheme, onboarding millions of its members into Web3 in a fun and seamless way. As a result, the company may release more limited edition Stamps in the near future. Starbucks has successfully engaged its community through its NFTs, and collectors may speculate on the future value of these NFTs as they hold sentimental value for Starbucks members and employees.