In the intersection of high-end fashion and Web3 technology, Lacoste is leading a transformative movement that will redefine brand engagement. The renowned fashion brand has unveiled an exciting update to its ‘Genesis Pass’ NFT collection, consisting of 11,212 unique tokens, turning it into a dynamic gateway to the innovative ‘UNDW3’ ecosystem.
Starting from June 29, holders of the Genesis Pass will gain access to the UNDW3 dashboard by connecting their digital assets. Through this dashboard, participants can immerse themselves in a variety of Lacoste-themed activities, quests, games, and challenges collectively known as ‘The Mission.’ By actively engaging with the brand, participants will earn points that contribute to a real-time leaderboard, with top-performing members being rewarded with exclusive benefits.
Introducing the Dynamic UNDW3 NFT
Lacoste is embracing the cutting-edge technology of Web3 by utilizing Dynamic NFTs. As holders climb the leaderboard, their NFTs will dynamically evolve and upgrade, visually representing their accumulated points.
By securing a prominent position on the leaderboard, NFT holders will unlock a range of exclusive benefits and rewards, establishing themselves as valued ambassadors for the Lacoste brand. Additionally, they will gain privileged access to various opportunities within the UNDW3 ecosystem, including:
Active participation in ‘The Mission’ and the opportunity to earn enticing rewards
Contributing to co-creation in the UNDW3 Factory
Exclusive access to the Lacoste UNDW3 wardrobe
Engaging in unique tennis experiences exclusively available to NFT holders
Participation in vibrant UNDW3 community events
Exercising voting rights within the community
Exploring captivating waterverse experiences
Enjoying exclusive advantages in collaborative endeavors
Access to the esteemed Club Lacoste (upcoming)
Earning Rewards through Point Accumulation
Lacoste has curated a collection of engaging games, activities, challenges, and quests that reward participants with points, fostering active engagement within the community. These interactive experiences primarily take place on the project Discord, requiring a direct link to the NFTs.
To kickstart engagement, Lacoste has already rewarded current NFT holders with points, which can be claimed through the UNDW3 dashboard. These rewards aim to recognize and appreciate the loyalty of community members, with the value tied to the duration of holding and the quantity of NFTs owned. Additionally, participants will have exciting opportunities to participate in weekly raffles, where they can win NFTs, brand merchandise, and additional points.
Rewarding Lacoste’s Devoted Community
Lacoste’s groundbreaking program’s inaugural season runs from June 28 to December 23, offering collectors an immersive journey of co-creation and collaboration with the brand. At the culmination of the event, the top 200 participants will receive exciting prizes, with the highest achievers gaining access to exclusive opportunities. The enticing prizes include:
1st Place: An unforgettable VIP trip for two to Paris, including an exclusive tour of Lacoste facilities and factory
2nd Place: A unique opportunity to design a personalized Lacoste piece
3rd Place: Participation in an UNDW3 Campaign, becoming part of the brand’s creative endeavors
4th to 10th Place: A personalized shopping experience tailored to the winner’s preferences
11th to 200th Place: Lacoste vouchers for use in their digital stores
As Lacoste embraces innovation and establishes itself as a pioneering brand in the Web3 landscape, it’s time to prepare your NFTs and embark on an exciting journey with the brand.