Animoca Brands and hi have partnered to boost Web3 adoption, offering innovative services and NFT customization on debit cards. The collaboration centers on hi’s hi App and hi Protocol (hiP), a scalable layer-2 sidechain compatible with Ethereum Virtual Machine, providing a unique-human authentication mechanism through hiP’s Proof of Human Identity.

Animoca Brands, a prominent NFT market player, supports hi’s mission of practical cryptocurrency applications. Users can spend and earn rewards with selected tokens from Animoca Brands’ ecosystem, including SAND, EDU, APE, REVV, and GMEE. The integration boosts hi’s user base of over 3.5 million and one million KYC-ed users as of 2022.

HI made waves with the world’s first NFT avatar-customizable debit card in collaboration with Mastercard. Eligible cardholders can personalize cards with verifiably owned NFT avatars and spend fiat and digital currencies globally at over 90 million locations. This feature benefits Animoca Brands’ portfolio companies.

Yat Siu, co-founder of Animoca Brands, is excited about the partnership’s impact on the Web3 ecosystem. Sean Rach, co-founder of hi, is equally optimistic, seeing the potential for mass blockchain technology adoption with Animoca Brands’ support.

The collaboration’s promise lies in driving growth for both entities and the Web3 ecosystem. Pushing the boundaries between physical and digital worlds, Animoca Brands and hi are committed to shaping blockchain’s future. The NFT avatar-customizable debit card and continuous improvements to the hi App and hi Protocol are poised to make a tangible impact on Web3’s evolution.