Andreas “Axident” Schuller, known for his work with artists like Justin Bieber, is stepping into the NFT world by selling streaming royalty rights for Bieber’s hit song “Company.” He’s partnering with the blockchain-based music rights platform AnotherBlock for this unique venture.

Schuller’s NFT offering comprises 2,000 Ethereum-based NFTs, each representing a 0.0005% share of future streaming royalties from platforms such as Apple Music, Tidal, and Spotify for “Company.” These NFTs will be available for purchase starting at 0.017 ETH (about $28) each, making them accessible to a wide audience of fans and collectors. Royalty payments will occur semi-annually, with potential updates hinted at by AnotherBlock.

The sale of “Company” royalties through NFTs will begin on September 7, with payment options including credit cards and cryptocurrencies accepted by AnotherBlock.

“Company,” part of Justin Bieber’s Grammy-nominated album “Purpose” released in 2015, has already amassed over 500 million streams on Spotify alone. Schuller’s decision to share a portion of the song’s royalties with fans represents a significant shift from traditional music ownership models. He highlights the profound connection between fans and music, emphasizing how blockchain and NFTs are ushering in a new era of fan engagement and democratized music rights.

While Justin Bieber is not directly involved in this NFT offering, it underscores a growing trend of musicians exploring Web3 technologies to enhance their earnings from their creative works. Artists like Justin “3LAU” Blau and platforms like Royal have already delved into Web3 music rights and NFTs, offering a glimpse into the future of the music industry where fans can become stakeholders in the music they love.