ATP and Artchild’s ‘POSTERS’ Bring Interactive Customization to Tennis Art


Get ready for a smashing digital art experience at the Nitto ATP Finals! The ATP (Association of Tennis Professionals) has teamed up with Artchild, the digital art platform, to bring you “POSTERS,” a collection of tennis posters with a twist. This isn’t your ordinary art showcase; it’s an interactive poster party where fans can become artists themselves.

Picture this: The season-ending Nitto ATP Finals, happening from Nov. 12 to 19, will be the grand stage for this unique collaboration. The star of the show is the official poster, crafted by the acclaimed artist Honor Titus. But here’s where it gets really exciting. These posters aren’t just for admiring; they’re for customizing!

Honor Titus, a visual artist known for his love of tennis, is the genius behind the official poster. His art is deeply influenced by the sport’s history and nuances. He’s not just a fan; he’s a player too. He’s put his passion for tennis into his internationally exhibited paintings, using the game as a captivating lens through which to reflect on broader societal themes.

What’s exceptional about “POSTERS” is the chance it gives tennis enthusiasts to be part of the creative process. Through the Artchild digital canvas and artist-curated color palettes, fans can customize and purchase their unique versions of the Nitto ATP Finals Official Poster. And the fun doesn’t stop there; these digital creations come to life as physical prints, delivered right to your doorstep.

But here’s the real ace in this match: Each poster you create isn’t just a print; it’s an NFT too. Yes, you read that right. Thanks to the magic of blockchain technology on the Polygon network, your tennis-inspired art becomes a digital collector’s item. It’s like having a piece of tennis history in your pocket.

Imagine hanging your personalized tennis poster on your wall, knowing you were part of its creation. And if you’re wondering where to display your masterpiece, select fan-customized posters will be showcased at the Pala Alpitour arena during the Nitto ATP Finals. You’ll get to see your art proudly presented in the heart of tennis action.

The official poster, designed by Honor Titus, will also be available for purchase during the Nitto ATP Finals. So, if you’re looking for a unique keepsake from this prestigious event, you’re in for a treat. You can own the original artwork, and even its digital twin, an exclusive NFT.

“POSTERS” is all about connecting fans with major moments in tennis culture. Mark Epps, ATP’s Director of Communications and Web3, sums it up perfectly: “We were inspired by the idea of a creative experience that gives everyone a chance to be part of the story and to reimagine one of the most iconic collectibles in tennis culture.”

Remember, this isn’t the ATP’s first dance in the Web3 world. In 2022, they joined forces with Art Blocks and artist Martin Grasser to create the “Love” digital art series. This special collection used match data from the 2022 Finals to craft intricate pieces of art, blending tennis and technology in a whole new way.

So, if you’re a tennis lover and a digital art enthusiast, get ready to serve up your creativity and be part of the action. “POSTERS” at the Nitto ATP Finals is where you can add your personal touch to tennis history. It’s not just about the game on the court; it’s about making your mark in the world of tennis art.


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