Futureverse, a prominent player in AI and metaverse technology, has unveiled an exclusive collaboration with the renowned sports culture brand Reebok. This partnership is geared towards pioneering new experiences in artificial intelligence, Web3, and blockchain-based gaming within the metaverse.
In this collaboration, Futureverse takes the lead in steering Reebok’s expansion into interactive digital platforms, spanning from footwear to apparel. Accompanying the announcement is a teaser video offering a sneak peek into the potential outcomes of this innovative partnership.
With a legacy dating back to 1895, Reebok has been a major force in the athletic footwear industry. Now, the brand is making strides into the digital fashion realm with the introduction of “Reebok Impact,” slated to debut in 2024. This novel shoe experience aims to engage consumers with AI and digital wearables. Leveraging Futureverse’s technological prowess, the initiative seeks to underscore the idea that life’s value lies in experiences rather than merely the products one uses.
Aligned with Reebok’s “Life is not a spectator sport” campaign, “Reebok Impact” plans to provide shared experiences resonating with consumers’ life moments and their impact on the world.
Shara Senderoff and Aaron McDonald, Co-Founders of Futureverse, expressed their enthusiasm about the partnership, emphasizing the shared belief that life is a journey of active participation. They stated, “This collaboration is a groundbreaking fusion of AI, web3, gaming, and metaverse technologies, set to transform how consumers define digital fashion.”
The collaboration between Futureverse and Reebok represents a significant stride in merging fashion, technology, and consumer experience. As they prepare for the launch of “Reebok Impact,” they invite consumers into a new phase where digital and physical realities merge, offering a fresh perspective on lifestyle and fashion.
Todd Krinsky, CEO of Reebok, highlighted the brand’s commitment to embracing new technologies: “Our ethos champions the principle of moving with purpose and stepping out into the world as a participant, not a spectator. At the heart of our brand is our vibrant community and our efforts to weave their unique stories into the fabric of our products.”
Futureverse’s credibility is further strengthened by its collaborations with organizations like FIFA, a recent technology deal with talent agency CAA, and a successful $54 million Series A funding round. This partnership with Reebok adds another dimension to their diverse portfolio.