The iconic Empire State Building has embarked on a cutting-edge journey with the launch of its NFT-powered Ambassador Program, joining forces with web3 loyalty platform Uptop and web3 wallet provider Magic.

Centered around the Empire State Building Observatory Experience, owned and operated by the Empire State Realty Trust, this groundbreaking program promises members complimentary experiences and digital collectibles with utmost ease, catering to visitors regardless of their prior web3 knowledge.

Kicking off on February 13, the Ambassador Program is now open for enrollment, inviting interested individuals to join the innovative initiative.

Following a recent $165 million renovation, the Empire State Building Observatory boasts an interactive museum, a dedicated guest entrance, and a revamped 102nd Floor Observation Deck offering panoramic views of NYC, spanning 80 miles on clear days.

Free to join, the Ambassador Program presents Uptop and Magic teaming up to distribute exclusive NFTs to returning visitors, serving both as digital mementos and tickets to personalized perks.

Dylan Hattem, Partnerships Lead at Magic, expressed excitement, stating, “As New Yorkers, we couldn’t resist the opportunity to commemorate the Empire State Building experience with NFTs, merging tradition with digital innovation.”

Ross Basri, Co-Founder of Uptop, emphasized the importance of selecting a partner with expertise in wallet technology, highlighting Magic’s track record in delivering user-friendly and secure experiences as instrumental in their choice.