Legacy brands have begun embracing a world that combines the physical and digital worlds over the past two years. Coca-Cola minted and sold NFTs in July 2021 to raise money for Special Olympics International. Nike released their Cryptokicks line less than a year later, with an NFT sneaker going for more than $130,000. Gucci has been regularly experimenting in Web3 with releases that cover a variety of media, including film, digital fashion, sculpture, and more.
Porsche is now moving forward.
The luxury sports car maker announced its official entry to Web3 and provided the first details of its decentralized future in an exclusive interview with nft now.
These NFTs may sell quickly.
Porsche has a 7,500-piece NFT collection based on the vintage Porsche 911 in mind as its first Web3 project. Each of the NFTs will be made by Hamburg designer and 3D artist Patrick Vogel and will be made available in January 2023.
Holders will participate in the design process after making a purchase to help create their unique NFTs. People will be able to choose one of three “routes” for their NFT: performance, lifestyle, or heritage. Each route represents a particular facet of Porsche’s premium brand identity and will have an impact on the NFT’s overall look and feel. Vogel will use this user feedback from the initial sale over the coming months to prepare each NFT as a unique 3D asset for Unreal Engine 5.
Porsche’s ultimate goal with this new virtual brand presentation is to broaden the appeal of its sports cars to include sought-after digital artifacts. In order to achieve this, the team drew on “Porsche heritage, typical Porsche elements, and modern lifestyle to put together an exciting set of possible layers in a token-gated and creative journey,” according to Lars Krämer, Porsche’s manager of innovation & methods, when describing the aesthetic of the 3D visuals. Additionally, he emphasized that Porsche left some room for owners to “let their style and situational mood flow into the visualization.”
Owners will not only have exclusive access to experiences in the virtual and physical worlds but will also be able to influence the aesthetic of their NFT.
However, Porsche’s Web3 plans don’t end with this NFT collection. Lutz Meschke, Porsche’s deputy chairman and a member of the executive board for finance and IT, said, “We’ve made our commitment for the long haul, and our Web3 team has every freedom to develop innovations in this dimension as well.
Porsche’s Web3 future beyond NFTs
Porsche is working to incorporate blockchain technologies into its current (and future) processes in addition to its January NFT drop. The business specifically mentioned that its innovation management teams see potential in moving the supply chain and the purchasing process to Web3. Concerns about vehicles and sustainability are also being investigated.
So, exactly how does Porsche intend to carry out this plan?
Porsche is hosting a panel on November 30 at nft now and Mana Common’s The Gateway: A Web3 Metropolis, a five-day festival taking place during Art Basel Miami, to help publicize its NFT launch and delve deeper into the rest of its Web3 initiatives. The Porsche team will discuss their entry into Web3 with visual artist Vexx there in addition to other team members.
Porsche will make an appearance at The Gateway 2022 and unveil a special art installation at Art Basel Miami 2022. The Chris Labrooy physical sculpture Dream Big will be on display at the Pérez Art Museum Miami from November 29 through December 3. This upcoming installation, categorized under Porsche’s The Art of Dreams campaign, will serve as the campaign’s official US debut.
An innovative connection
Brands typically concentrate on raising their social media engagement metrics when using Web2 frameworks. They achieve this by producing widely appealing content that is aimed at generating as much online user engagement as they can.
Porsche’s Director of Brand Management and Partnerships, Deniz Keskin, noted that Web3 provides a way for the business to provide its customers with cutting-edge digital experiences. Additionally, NFTs and other Web3 technologies broaden the creative process, enabling businesses to collaborate with their clientele and offer increasingly personalized experiences.
The spirit of our brand has always been to venture into new markets, according to Keskin. “We are thrilled to launch our first NFT collection on Web3. Our aim is to expand our brand into a wholly digital setting. Ideally, you’ll make new friends along the way as well.
