Kia NFT Collection Raises $100,000 for Animal Welfare Organization
In February, Kia America unveiled its first-ever NFTs, which were released on the Tezos network. Since its beginning, the campaign’s proceeds have helped to support 22,000 animal shelters.

Kia set the admirable objective of helping a charity that works to relieve congested animal shelters by raising money through the drop. achieving this by giving the organization a part of the secondary market revenues in addition to 90% of the collection’s main sales.

In addition, the project has been ongoing for eight months, and the outcomes are in. Kia has collected $100,000 for the non-profit The Petfinder foundation by auctioning off thousands of robotic puppies themed NFTs.

Here is a list of the campaign’s significant victories:
A free mint of 10,000 “adoption pass” NFTs was claimed using the Tezos blockchain.

Then, a week later, on February 18, to coincide with the NBA All-Star Game, additional 10,000 generated versions were on sale.

On the Sweet NFT marketplace’s first day of operation, the digital collectibles were completely sold out, bringing in $100,000.

The six-figure fundraiser also included contributions from a number of other rarer NFTs.

“Many of us are aware of the increase in pet adoptions as a result of the pandemic,” said Russell Wager, vice president of marketing at Kia America, in reference to the significance of The Petfinder Foundation, particularly in light of the easing of the stay-at-home climate that the pandemic initially rendered. Despite the fact that tens of thousands of animals have found their forever homes, as people return to work, there are a growing number of dogs whose tales deserve to end as beautifully as Robo Dog’s did in our Super Bowl commercial.

The Kia NFT collection project is an example of a major brand entering the Web3 area for charitable purposes. It serves as a brilliant example of how projects with both a profit- and a non-profit goal can coexist in the NFT sector.